Privacy Policy

Effective Date: April 19, 2026
Last Updated: April 19, 2026

IntheLoop, Inc. (“IntheLoop,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, interact with us online, request information, book a demo, communicate with us, or otherwise use our services.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Scope

This Privacy Policy applies to personal information collected through:

  • our website and any pages that link to this Privacy Policy
  • contact forms, demo request forms, and newsletter sign-ups
  • communications with us by email, phone, or web form
  • related business interactions connected to our website

This Privacy Policy does not apply to third-party websites, products, or services that may be linked from our website.

2. Information We Collect

We may collect the following categories of information:

Information You Provide Directly

When you submit information through our website or communicate with us, we may collect:

  • name
  • email address
  • phone number
  • company name
  • job title
  • business information you choose to provide
  • any message, inquiry, attachment, or other content you send to us

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information, such as:

  • IP address
  • browser type and version
  • device type
  • operating system
  • referring URLs
  • pages viewed
  • date and time of access
  • approximate location derived from IP address
  • usage and interaction data
  • cookie identifiers and similar technologies

Information from Third Parties

We may receive information about you from:

  • analytics providers
  • CRM or marketing platforms
  • event registration partners
  • social media platforms, if you interact with us there
  • referral partners or publicly available business sources

3. How We Use Information

We may use personal information for the following purposes:

  • to operate, maintain, and improve our website
  • to respond to inquiries and communicate with you
  • to provide information about our products and services
  • to schedule demos, consultations, or follow-up meetings
  • to send newsletters, marketing communications, or updates, where permitted by law
  • to understand website traffic, usage trends, and marketing performance
  • to personalize website content and user experience
  • to protect against fraud, misuse, security incidents, and other unlawful activity
  • to enforce our terms and protect our legal rights
  • to comply with legal obligations

4. Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to collect information automatically and support website functionality, analytics, and marketing.

These technologies may be used to:

  • remember user preferences
  • analyze website traffic and performance
  • understand how users interact with our website
  • improve our marketing and outreach efforts

You can usually control cookies through your browser settings. If you disable cookies, some parts of the website may not function properly.

5. How We Disclose Information

We may disclose personal information to the following categories of recipients:

  • service providers that help us operate our website, analytics, hosting, CRM, email, scheduling, and related business functions
  • professional advisors, such as lawyers, accountants, and auditors
  • business partners, where relevant to a requested event, co-marketing effort, or integration
  • law enforcement, regulators, courts, or other parties where disclosure is required by law or necessary to protect rights, safety, or security
  • a buyer, investor, successor, or other relevant party in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction

We do not sell personal information for money.

6. Legal Bases for Processing

If you are located in a jurisdiction that requires a legal basis for processing personal data, we may process your information on one or more of the following bases:

  • your consent
  • performance of a contract or steps taken at your request before entering a contract
  • our legitimate interests, such as operating and improving our business and website
  • compliance with legal obligations

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide requested information or services
  • maintain business and financial records
  • comply with legal obligations
  • resolve disputes
  • enforce agreements

Retention periods may vary depending on the type of information and the reason we collected it.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Choices

You may choose not to provide certain information, but doing so may limit your ability to use some features of our website or receive certain services.

Marketing Communications

You may opt out of promotional emails by using the unsubscribe link in those messages or by contacting us at team@intheloopai.com. Even if you opt out of marketing messages, we may still send administrative or transactional communications where appropriate.

Cookies

You may adjust your browser settings to refuse some or all cookies.

10. U.S. State Privacy Rights

Depending on where you live, you may have rights regarding your personal information, which may include the right to:

  • know whether we process your personal information
  • request access to certain personal information
  • request deletion of certain personal information
  • request correction of inaccurate personal information
  • opt out of certain targeted advertising, sales, or sharing, where applicable
  • appeal a denial of your privacy request, where required by law

To exercise applicable rights, contact us at team@intheloopai.com.

We may need to verify your identity before processing certain requests.

11. California Privacy Notice

If you are a California resident, this section supplements the rest of this Privacy Policy.

Categories of Personal Information We May Collect

We may collect the following categories, depending on how you interact with us:

  • identifiers, such as name, email address, phone number, IP address, and online identifiers
  • internet or other electronic network activity information, such as browsing activity and interaction with our website
  • commercial information, such as records of interest in our products or services
  • professional or employment-related information, such as company name and job title
  • geolocation data derived approximately from IP address
  • inferences drawn from the information above, such as interest profiles related to our business offerings

Sources

We collect this information from:

  • you directly
  • your device or browser automatically
  • service providers and analytics vendors
  • business partners and public or commercial sources

Purposes

We collect and use these categories for the purposes described in Section 3 above.

Disclosures

We may disclose these categories to the recipient categories described in Section 5 above.

California Rights

Subject to applicable law, California residents may request:

  • access to categories and specific pieces of personal information
  • deletion of personal information
  • correction of inaccurate personal information
  • information about categories of information disclosed
  • to opt out of sale or sharing, where applicable
  • non-discrimination for exercising privacy rights

To submit a request, contact us at team@intheloopai.com.

If you use an authorized agent, we may request proof of authorization and identity verification, as permitted by law.

12. International Users

If you access our website from outside the United States, your information may be processed in the United States or other countries where we or our service providers operate. Those countries may have data protection laws different from those in your jurisdiction.

If required by applicable law, we will take appropriate steps for cross-border data transfers.

13. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete it.

14. Third-Party Services and Links

Our website may contain links to third-party websites or integrate third-party tools such as analytics, scheduling, video, or CRM platforms. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies separately.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the “Last Updated” date above. If we make material changes, we may provide additional notice where required by law.

16. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

IntheLoop, Inc.
Email: team@intheloopai.com
Website: https://www.intheloopai.com

One thing to check before you publish: if your site uses ad pixels, session replay, or cookie banners, this should be tightened to match those exact tools.